• Develop, manage and execute best in-class ASO strategies across the Apple App Store and Google Play Store.
• Create, maintain and optimize all elements of app store presence including text, assets, and keywords in multiple languages.
• Test, track and optimize campaigns for increased downloads, conversion rate, and store traffic.
• Monitor and improve store ranking and conversion rate, and organic acquisition.
• Work with the team to identify, plan, execute and measure opportunities in order to stimulate organic growth in an ROI positive manner.
• Manage app reviews and feedback.
• Analyze strengths and weaknesses of competitor products, and identify potential opportunities to share with the team.

Qualification and Experience

• At least 2 years of experience in App Store Optimization (ASO), preferably in the gaming industry
• Ability to manage Play Store and App Store accounts
• Proven record of improving organic installs
• Skilled in keyword research, ad management, and competitor analysis
• Excellent content writing and communication skills