Job Category: ASO Specialist
Job Type: Full Time
Job Location: Pakistan – Lahore


  • Develop, manage and execute best in-class ASO strategies across the Apple App Store and Google Play Store.
  • Create, maintain and optimize all elements of app store presence including text, assets, and keywords in multiple languages.
  • Test, track and optimize campaigns for increased downloads, conversion rate, and store traffic.
  • Monitor and improve store ranking and conversion rate, and organic acquisition.
  • Work with the team to identify, plan, execute and measure opportunities in order to stimulate organic growth in an ROI positive manner.
  • Manage app reviews and feedback.
  • Analyze strengths and weaknesses of competitor products, and identify potential opportunities to share with the team.

Qualification and Experience

  • At least 2 years of experience in App Store Optimization (ASO), preferably in the gaming industry
  • Ability to manage Play Store and App Store accounts
  • Proven record of improving organic installs
  • Skilled in keyword research, ad management, and competitor analysis
  • Excellent content writing and communication skills

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