Job Category: ASO Specialist
Job Type: Full Time
Job Location: Pakistan – Lahore
- Develop, manage and execute best in-class ASO strategies across the Apple App Store and Google Play Store.
- Create, maintain and optimize all elements of app store presence including text, assets, and keywords in multiple languages.
- Test, track and optimize campaigns for increased downloads, conversion rate, and store traffic.
- Monitor and improve store ranking and conversion rate, and organic acquisition.
- Work with the team to identify, plan, execute and measure opportunities in order to stimulate organic growth in an ROI positive manner.
- Manage app reviews and feedback.
- Analyze strengths and weaknesses of competitor products, and identify potential opportunities to share with the team.
Qualification and Experience
- At least 2 years of experience in App Store Optimization (ASO), preferably in the gaming industry
- Ability to manage Play Store and App Store accounts
- Proven record of improving organic installs
- Skilled in keyword research, ad management, and competitor analysis
- Excellent content writing and communication skills